Your audience is smart. They know the value of their data. And they won't exchange it for generic information they can find elsewhere. Why should they hand over their email address if you're firing out the same old PDF to every signup?
With Website Content Engager you can offer personalized information that satisfies an immediate need while demonstrating your expertise in building trust
5 key questions, 5 gold stars: how many will you get? Click and discover.
Our Website 5 Star Review is designed to be helpful without wasting your valuable time. If you all you need is a quick litmus test, without the hassle of sign-up boxes and all that palaver, then tap the button and you’ll have the results on your screen in two shakes of a lamb’s tail.
Those of you who want the detail behind the headlines will find the optional 16 page personalised report useful, especially as it includes links to relevant videos for your additional research in creating a more effective website.
Relevance, Reputation, and Revenue – Let Us Do The Heavy Lifting
There are three critical ‘currencies’ for knowledge workers: Relevance, Reputation, and Revenue. Successful knowledge workers know that Revenue depends heavily on Relevance and Reputation.
We deeply understand the needs and frustrations of expert knowledge workers, struggling to get to grips with IT.
Knowledge workers such as solicitors, architects, accountants, coaches, consultants, speakers, designers, authors, and trainers, spend years honing their skills. You’d be forgiven for believing that your expertise ought to be enough, and that experts ought to be heard.
It isn’t, and you won’t be. There are barriers in your way. We can remove them.
We conduct the only annual worldwide survey of knowledge workers’ websites – many thousands of websites every year. In summary, fewer than 3% of the thousands of sites surveyed tick all the boxes.
It’s clear that many sites aren’t attracting enough visitors to make a significant contribution to revenue or reputation. Much of the reason for this is that those sites are poorly targeted and lack market relevance.
This happens for a variety of reasons; sometimes people have misguided beliefs as to what their clients need. On other occasions people are copying an approach taken by someone else in their sector, without the benefit of the background research.
At the centre of this confusion is a lack of understanding of digital marketing, coupled with the rapid pace of technological change.
As is the case with all confusion, therein also lies the opportunity: the opportunity to build your relevance, reputation, and revenue.
To succeed you need to acknowledge where you are and decide in what direction you want to travel. We have the products, tools, and processes to help you
How we help you
Even though the Website 5 Star Review is a high-level snapshot, it can still indicate the starting point. Here are some common problems we come across and the tools we apply to solve them.
‘What traffic is my site actually getting?’
Our unique Website Value Scan (WVS) service gives you end-to-end visitor journey analytics that’ll leave your competitors dumbstruck. WVS offers you a great starting point: the truth about what’s actually happening on your site, in an easily appreciated, dynamic graphic.
‘My sign-up rate has plummeted’
Conversion rates are in freefall. Website visitors are no longer willing to hand over their email to join a newsletter list. Our Website Content Engager (WCE) is a ‘done-for-you’ lead magnet service that will boost your sign-up rates. For example, our own Website 5 Star Review was created using WCE.
‘I need a new website and don’t know where to start’
Luckily, we do know exactly where to start. We build complete websites (and funnels) for expert knowledge workers and can show you examples. They are created using our own dedicated content management system, Speaker Business Builder (SBB).