This principle is to all about choosing the best mode for communicating your message. Generally speaking people prefer to listen to a well-illustrated presentation than read an explanation – even if both use similar illustrations...
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This principle is all about keeping your content relevant. Very simple and very important, yet often overlooked...
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This principle says that close synchronicity between what you say (narration) and what you show (supporting graphics) helps audience members remember your message.
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This principle, known as Spacial Contiguity, simply says that words and illustrations relating to one another are better understood if positioned close together...
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Using multiple media greatly increases audience retention - so, if you're think of making a speech, you ought to seriously consider illustrating it...
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