This principle says that redundant information interferes with learning and material being retained in long term memory. Giving people more information, does not necessarily increase their ability to remember the key learning points.
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This principle is to all about choosing the best mode for communicating your message. Generally speaking people prefer to listen to a well-illustrated presentation than read an explanation – even if both use similar illustrations...
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This principle says that close synchronicity between what you say (narration) and what you show (supporting graphics) helps audience members remember your message.
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Using multiple media greatly increases audience retention - so, if you're think of making a speech, you ought to seriously consider illustrating it...
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Research has led to a number of principles being established with respect to multimedia learning. Apply these seven to the creation and delivery of your sales presentations...
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