How to win the coveted position as your clients’ Number One Trusted Adviser
Maintaining relevance and market position as a trusted consultant is a tough gig in the 21st Century. The rapid pace of change coupled with the quantity of changes (in almost every sector) make keeping up to speed a difficult job. It takes huge stamina to stay on top of the game and continue to deliver exceptional service.
You also need to be continually visible with useful, relevant information that potential clients find easy to recall and apply for their own benefit. Creating such materials can be a time consuming and inefficient use of your time.
We can help you fix that. We understand that communicating complex information in an engaging and memorable way is much harder than it used to be. Clients are increasingly better informed and you're having to work a lot harder to stay ahead of the pack.
Your clients are realigning their businesses to meet the challenges of the 21st Century. The growing demand for staff flexibility has expanded both teamwork and devolved responsibility – directly increasing the number of people involved in decisions.
For example, research by Gartner asserts that the average corporate purchasing decision now involves seven different departments. Little wonder you find it impossible to get all the decision makers into the same room at the same time. Modern consulting engagements need internal champions to help spread your message.
Getting in the way is the real villain of the piece: the noisy world in which we now live, with many of us bombarded by high volumes of low quality, inappropriate messages.
It’s time to focus on what really counts: exceptional communication.
And the Number One communication tool? A seriously good presentation – one that speaks to the needs of your clients, answers their questions, allays their fears and captures their hearts.
When most business people hear the word presentation, they think; slides. At Active Presence, we use the word presentation to encapsulate the whole experience that engages the audience and leaves them remembering your message.
Even though you might not be overtly selling, you’re still wanting your clients to ‘buy into’ your message – and that’s why our cracking presentations comprise a careful blend of:
- Graphic design
- Buying psychology
- Persuasion techniques
A ton of research has been done into how the brain processes and remembers information. We’ve read all the papers, so you don’t need to. For example, Alan Baddeley is well known for his research on working memory, as is John Sweller for his related work on cognitive load. George Miller came up the ‘magic number’ of ‘seven, plus or minus two’. Richard Mayer’s contributions on multimedia learning have been particularly well received.
Our contribution has been to unite this body of work and bring it to bear on 21st Century business reality, for your benefit. And we’ve done that with our 4in1 Presentation Performance Package.
Finally, it's your turn to boost your communication effectiveness and cement that coveted position as your clients’ Number One Trusted Adviser. The 4in1 Presentation Performance Package can help you achieve precisely that. The name ‘4 in 1’ refers to fact that the package comprises four integrated elements:
- A brand new set of beautiful slides (Microsoft PowerPoint)
- A tightly integrated segue script (PDF)
- A narrated screenshot video for practice and rehearsal (MP4)
- Stage craft coaching to maximize the impact of your delivery
The final element – the stage craft coaching – has some flexibility built into it. We can deliver it via video-conference, or via an in-house workshop. UK based clients are welcome to visit our dedicated training studio in north west England.
We know the 4in1 Presentation Performance Package packs a punch and can have a hugely positive impact on the consistency and effectiveness of your communications. We also know that there’s a gap between believing and doing. The choice to bridge that gap is yours, and yours alone.
You can elect to carry on as you are. As I commented earlier, I wouldn’t expect that to work out well for any consultant looking for a bright future in the 21st Century. Alternatively, you can elect to take action and get a new result.
The action to take is to click the button below. You’ll be taken to a page where you’ll be asked to send us a current presentation, in addition to answering a few questions about your business. You’ll then given the opportunity to schedule a 30 minute slot in my diary. By the end of that call you’ll have a very clear idea as to how we can help you boost your communication effectiveness and cement your role as your clients’ trusted adviser.
Thank you for your time. I look forward to speaking with you.