PSA Holland 2014
This handout accompanies the presentation '7 words that make you more £', which was performed by Chris Davidson at the PSA Holland convention in Antwerp.
The central thesis of the presentation is that too many speakers try to take on every task themselves. If they were to focus on the key elements of their business, whilst outsourcing marketing, they would in return make more money.
The areas of the presentation that are highlighted in this handout include:
- Doing, selling and marketing
- The seven words that make you more money
- Employing people
- Employing contractors
- Establish 'wider' client engagements