Psychological theories don’t often appear on our social media feeds, so, when we scrolled past this post from Buffer during the week, we were inclined to click.
Written by Belle Beth Cooper, ‘3 Psychological Theories To Help You Communicate Better With Anyone’ raises some interesting issues and points worth pondering in day to day business life.
How many times have you opened an email and hastily started a reply before fully understanding the tone, context and meaning of the message? It is so easily done, particularly at the pace we now attempt to process new information.
Referencing Dunbar, Hanlon and Herzberg, the detailed piece refers to the point that buying is an emotional decision based on a great deal more than a set of convincing scientific figures. Worth a read, be sure to tell us what you think in the comments.
Reading time: 6 minutes
Standout quote: “Rather than being frustrated or surprised that your customers don’t “connect” with your brand, think about this: each emotional connection they offer to your company is one they can’t offer to a true friend or family member. So when they do, that’s a big deal.”
Reading List is a new kind of post for our Effective Business Communication blog. Each week, we’ll point to an article, video or graphic that has taken our interest. The posts that made us stop scrolling and listen. We’d love to hear what you think in the comments below.