Reading List: Big Thinking for Business
In the day-to-day of business, ideas come thick and fast. You feel good, ready for the challenge, inspired to act. Perhaps you make a self-satisfied scribble on a post-it note. What happens? Sadly not a lot, most of the time. There’s so much “day-to-day” to be done and simply not enough time.
What about the bigger ideas? Those that you feel could really revolutionise your business. How do you encourage innovation without affecting productivity? How do you justify spending time and money on a project that ultimately remains an ambition?
Paul Dawson’s post for Fluxx “Labs: breaking through business as usual to spin up new ideas” certainly set our cogs turning this week. There is, of course, a physical place for innovation but brands such as John Lewis will confirm, it's the approach that really matters.
Have a read and see if you can bring big thinking to life….
Click here to read the post.
Estimated reading time: 3 minutes
Standout quote: “Experiments generate facts, not opinions.”
Reading List is a new kind of post for the Effective Business Communication blog. Each week, we’ll point to an article, video or graphic that has taken our interest. Something that made us stop scrolling and pay attention. We’d love to hear your thoughts in the comments below.