VIDEO: Six Methods of Influence for Persuasive Presentations

In his book, Influence: the Psychology of Persuasion, Dr Cialdini reviews six methods of influencing people’s behaviour. This video introduction looks briefly at how you can adapt these methods for creating and delivering persuasive presentations. You can read more on each method by following the links to our six-part blog series (below).

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VIDEO: Six Methods of Influence for Persuasive Presentations

This video introduction looks briefly at how you can adapt Dr Cialdini's methods of influence for creating and delivering persuasive presentations...

Scarcity - Methods of Influence for Persuasive Presentations (6/6)

How to use scarcity as a method of influence when creating and delivering memorable, persuasive sales presentations...

Consistency - Methods of Influence for Persuasive Presentations (2/6)

How to use consistency as a method of influence when creating and delivering memorable, persuasive sales presentations...

Reciprocity - Methods of Influence for Persuasive Presentations (1/6)

How to use reciprocity as a method of influence when creating and delivering memorable, persuasive sales presentations...

Social Proof - Methods of Influence for Persuasive Presentations (3/6)

How to use social proof as a method of influence when creating and delivering memorable, persuasive sales presentations...

Likeability - Methods of Influence for Persuasive Presentations (4/6)

How to use likeability as a method of influence when creating and delivering memorable, persuasive sales presentations...

Authority - Methods of Influence for Persuasive Presentations (5/6)

How to use authority as a method of influence when creating and delivering memorable, persuasive sales presentations...

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Presentation TheoryChris Davidsonbusiness presenting, effective communication, hints & tips, methods of influence, sales presentations, speaking for business, selling, videosComment