Wouldn’t it be great if there was a silver bullet that would ensure you closed more sales? Well, it might not be as implausible as you think.
Essentially, her guidelines boil down to: considering the audience for context, specifying the clear benefit they will get from closing the deal, showing some social proof from other clients and offering an easy next step.
Sounds doable, doesn’t it? Give it a go.
The post itself is succinct and offers an interesting link through to “The Ultimate Guide to Articulating Differentiation” – a Force Management white paper that is a great deal more impressive than its title suggests.
And, if you really need your hand holding, there is even a dummy script template. You can’t go wrong.
Reading time: 2 minutes
Standout quote: “Whether it’s a call, a LinkedIn message or a brief email your initial sales contact should be succinct and impactful.”
Reading List is a new kind of post for our Effective Business Communication blog. Each week, we’ll point to an article, video or graphic that has taken our interest. The posts that made us stop scrolling and listen. We’d love to hear what you think in the comments below.