INFOGRAPHIC: Six Methods of Influence for Persuasive Presentations

In his seminal text 'Influence, the Psychology of Persuasion', Dr Cialdini reviews six methods of influencing people’s behaviour:

We have adapted the six methods of influence, illustrating their applicability to the creation and delivery of memorable, persuasive sales presentations.  

Here you can view the slideshare, enlarge the infographic and read more about the six methods of influence by visiting the individual blog posts...

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VIDEO: Six Methods of Influence for Persuasive Presentations

This video introduction looks briefly at how you can adapt Dr Cialdini's methods of influence for creating and delivering persuasive presentations...

Scarcity - Methods of Influence for Persuasive Presentations (6/6)

How to use scarcity as a method of influence when creating and delivering memorable, persuasive sales presentations...

Consistency - Methods of Influence for Persuasive Presentations (2/6)

How to use consistency as a method of influence when creating and delivering memorable, persuasive sales presentations...

Reciprocity - Methods of Influence for Persuasive Presentations (1/6)

How to use reciprocity as a method of influence when creating and delivering memorable, persuasive sales presentations...

Social Proof - Methods of Influence for Persuasive Presentations (3/6)

How to use social proof as a method of influence when creating and delivering memorable, persuasive sales presentations...

Likeability - Methods of Influence for Persuasive Presentations (4/6)

How to use likeability as a method of influence when creating and delivering memorable, persuasive sales presentations...

Authority - Methods of Influence for Persuasive Presentations (5/6)

How to use authority as a method of influence when creating and delivering memorable, persuasive sales presentations...

 

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Presentation TheoryChris Davidsonbusiness presenting, effective communication, hints & tips, slideshare, selling, speaking for business, sales presentations, Infographics, robert cialdiniComment